About Charles Laughlin

Charles Laughlin, senior analyst with Localogy, is a seasoned journalist with more than 20 years experience covering the industry.

Latest Thryv Study Shows Improving Small Business Optimism

This week Thryv and the SBDC released results from its two latest waves of an ongoing study of U.S. small business sentiment amid the COVID crisis. The latest data show improving optimism about recovery. The surveys also found SMBs believe more help is needed to ensure a full recovery. In April, we wrote about earlier waves of the Thryv research

By |2020-07-10T16:13:14-04:00July 10th, 2020|Categories: Small Business|Tags: |0 Comments

Brand to Local Play Stirs Up Big Award for AB InBev, Tiger Pistol

Localogy Insider frequently covers the challenging task brands face in effectively communicating marketing messages in a localized fashion. It’s a tough problem to solve. Particularly so for a brand like Anheuser-Busch InBev, which owns some of the world’s leading beer brands and works with thousands of bars, restaurants, and retail locations all over the

By |2020-07-10T15:53:47-04:00July 10th, 2020|Categories: Social Media|Tags: , , |0 Comments

Google Review Attributes Chip Away at Ratings-Only Dilemma

GatherUp, a customer experience SaaS platform, wanted to know if Google’s latest effort to address a key problem with its customer reviews content is finally making a difference. GatherUp looked at a dataset in the insurance category to see if offering reviewers an “attributes” option helped reduce the number of wordless reviews on Google,

By |2020-09-29T12:07:56-04:00July 10th, 2020|Categories: Small Business|Tags: , , |0 Comments
Go to Top