Wix Spins Out Answers, Beefs Up Customer Support

This is the latest in Localogy’s Website Windup series. It examines the ongoing evolution and advancement of SMB-focused website builders, including acquisitions and feature expansion to enhance product bundles. Expansion activity in the website world continues to accelerate. Website builders from GoDaddy to Automattic expand functionality to create more attractive bundles. That includes things that stem naturally

By |2020-09-29T10:55:13-04:00August 20th, 2020|Categories: Small Business|Tags: , |0 Comments

3 More Local Commerce Technologies That Could Inflect

Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we encounter in daily knowledge building. For Localogy original data, see the separate Modern Commerce Monitor™️ series. As the world battles health and economic challenges, Covid-era lockdowns are having a polarizing

By |2020-09-29T10:57:43-04:00August 18th, 2020|Categories: Small Business|Tags: , |0 Comments

CNBC/SurveyMonkey Offer New Evidence of Growing SMB Optimism

Small business operators are much more optimistic about their ability to ride out the pandemic than they were in April. And they are also more bullish on current business conditions and prospects for growing revenue over the coming year. These are a few of the key findings from the Q3 CNBC/SurveyMonkey Small Business Index, released

By |2020-09-29T11:01:10-04:00August 12th, 2020|Categories: Small Business|Tags: , , |0 Comments

Facebook, Google Earnings Round Out Tough Q2 for Ad Supported Tech Platforms

We’ve now seen Q2 results from Snap, Twitter, Facebook, and Google, which gives us a good sense of how COVID has impacted the online advertising industry. Unlike Q1, which was largely over before shelter-in-place orders kicked in, Q2 occurred entirely during the economic upheaval caused by the pandemic. In mid-July, we reported results from

By |2020-08-07T14:52:41-04:00August 6th, 2020|Categories: Small Business|Tags: , , |0 Comments

Yext Leans into “Answers” with New Interview Show

This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here.  Online information retrieval over the past decade has slowly evolved from link-centric search results and

By |2020-09-29T11:05:48-04:00July 18th, 2020|Categories: Small Business|Tags: , , |0 Comments

AWeber Offers Aid to SMBs Via New Freemium Product

Picking up on the financial anxiety of small business owners in the COVID era, AWeber is rolling out a free version of its email marketing software. While timed to help SMBs weather the current crisis, the free product has strategic value beyond the pandemic for AWeber. The new AWeber Free has a 500 subscriber cap, no

By |2020-09-29T11:09:15-04:00July 15th, 2020|Categories: Small Business|Tags: , , |0 Comments

Latest Thryv Study Shows Improving Small Business Optimism

This week Thryv and the SBDC released results from its two latest waves of an ongoing study of U.S. small business sentiment amid the COVID crisis. The latest data show improving optimism about recovery. The surveys also found SMBs believe more help is needed to ensure a full recovery. In April, we wrote about earlier waves of the Thryv research

By |2020-07-10T16:13:14-04:00July 10th, 2020|Categories: Small Business|Tags: |0 Comments

Google Review Attributes Chip Away at Ratings-Only Dilemma

GatherUp, a customer experience SaaS platform, wanted to know if Google’s latest effort to address a key problem with its customer reviews content is finally making a difference. GatherUp looked at a dataset in the insurance category to see if offering reviewers an “attributes” option helped reduce the number of wordless reviews on Google,

By |2020-09-29T12:07:56-04:00July 10th, 2020|Categories: Small Business|Tags: , , |0 Comments

Revised 2020 Global Ad Forecast Reflects Shifting Economic Ground

Yesterday, MediaPost’s MediaDailyNews compiled a sample of recent updates to global advertising forecasts. For years, Magna has stood out as one of the most respected of these forecasts. For decades the U.S. media/ad industry would wait to hear from the legendary Bob Coen of McCann-Erickson. We used to rely heavily on Coen’s forecasts to put directory

By |2020-08-03T15:59:49-04:00June 24th, 2020|Categories: Small Business|Tags: , , |0 Comments
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