Though TikTok is mired in geopolitical issues and is putting out several fires (though less so in the U.S. now), it remains a force. This carries strategic implications for reaching engaged users, and incorporating TikTok into the marketing mix. That goes for large brands and SMBs (more on that in a bit). The latest
Yesterday Facebook announced a new solution called Facebook Business Suites that provides a number of features designed to make it easier for SMBs to post content across all of Facebook’s apps. COO Cheryl Sanberg made the announcement yesterday on Facebook’s blog. “It allows them to post to Facebook and Instagram at the same time, and
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here. Among the growing set of platforms available for SMB marketing, WhatsApp is a sleeping giant
Localogy Insider frequently covers the challenging task brands face in effectively communicating marketing messages in a localized fashion. It’s a tough problem to solve. Particularly so for a brand like Anheuser-Busch InBev, which owns some of the world’s leading beer brands and works with thousands of bars, restaurants, and retail locations all over the
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here. Instagram continues to evolve towards a shopping/eCommerce engine. This mostly includes consumer products that are
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we encounter in daily knowledge building. For Localogy original data, see the separate Modern Commerce Monitor™️ series. Over the past two months, we’ve examined Foursquare’s ongoing data on local-commerce foot traffic patterns —
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here. Over the past year, we’ve been speculating about Instagram’s fittingness for SMB marketing. That includes businesses
We read with considerable interest coverage of eMarketer’s latest forecast for the three amigos of digital advertising – Google, Facebook, and Amazon. We thought it would be helpful to dig a little deeper and provide some additional perspective. In 2019, the combined ad revenues of the three companies were just over $82 billion. This
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here. Facebook has confirmed that it will acquire iconic gif platform Giphy. Facebook isn’t disclosing the
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here. For the past decade, Facebook has been on a slow & steady path towards facilitating
