When we first began writing about small business issues, it was a rare occasion to hear small business discussed outside of insider circles. Now, it’s hard to scroll through Twitter or an Apple News feed and not see coverage and conversation about the fate of U.S. small businesses. So as we come across interesting
Though TikTok is mired in geopolitical issues and is putting out several fires (though less so in the U.S. now), it remains a force. This carries strategic implications for reaching engaged users, and incorporating TikTok into the marketing mix. That goes for large brands and SMBs (more on that in a bit). The latest
In 2006, I attended a launch event in San Francisco for Microsofts Virtual Earth 3D, a product some of you may remember. It’s core function — positioned for sex appeal — was 3D renderings of U.S. cities, starting with San Francisco. It let you essentially fly around a city, sort of like Google Earth but in
We continue to see ample M&A activity in online marketing. Not only are there distressed assets on the and an opportune time for acquisitions, but a longer-standing trend persists: feature expansion. Broadening a product suite can help achieve key metrics like revenue per user (ARPU) and recurring revenue (ARR). The place we’ve seen this
Email marketing consistently rates well among advertisers who report their marketing mix. For SMBs specifically, several waves of Localogy’s Modern Commerce Monitor show strong affinity for email marketing. That includes the most recent results that are examined in our Benchmark Bytes series. Specifically, among SMBs who buy additional services from their website provider, email marketing is the top
The user-engagement platform Overtok has struck a deal to include its tools in cloud-based website developer Wix‘s app store. The partnership aims to help businesses building websites on Wix drive more monetizable actions from their most qualified customers. One way that Tel Aviv-based Overtok does this is by converting inbound calls into real-time personalized actions based on the business’s
Tis the season for predictions. We’re skipping that formalized exercise in what’s become an off-year for the world (some might say dumpster fire). Instead, we’re aggregating and adding insights to several outside voices that we track. And Localogy’s daily coverage is already peppered with predictions. To add to those exercises, we want to hold ourselves to
A common SMB action that’s defined the past year is scrambling to find and implement digital tools to counterbalance the detriments of physical-world lockdowns. Without marginalizing the pain endured by brick & mortar businesses, one silver lining (for what it’s worth) will be battle-tested digital savvy. Even 10 months into various stages of lockdown,
Google and Facebook are known as the “duopoly” of online advertising. And not for nothing. Last year (in the before times), eMarketer estimated the two would have a combined 61% share of digital ad spend by the end of 2021. So it was more a matter of if, not when, that regulators, the Justice
Late yesterday, news broke of a definitive agreement for Salesforce to buy Slack in a nearly $28 billion transaction. When it closes, the deal will deliver Slack shareholders a nearly 55% premium over where the stock has been hovering over the last year. Hats off to Slack for building a business worth more than $27 billion. And
