Benchmarking the Lasting Impact of COVID-Era Transformation

Localogy’s fourth wave of its 2020 Modern Commerce Monitor™ spotlights the current impact and continued transformation driven by COVID. Highlights from the report reveal 55% of businesses still have employees working remotely and to support that sustained, remote workforce, there has been an incredible increase in technology investment since the last wave released in

By |2020-11-24T12:06:02-05:00November 24th, 2020|Categories: Operations, Podcast, Small Business|Tags: , |0 Comments

Google, Facebook Are Doing Just Fine, Thank You Very Much

Last week online advertising giants Google and Facebook made one thing clear. While there clearly are victims of the economic crisis wrought by the pandemic, the two online advertising giants should not be counted among them. Both companies released their Q3 earnings late last week, showing continuing strength in the face of a persistent

By |2020-11-17T09:56:01-05:00November 17th, 2020|Categories: Podcast|Tags: , |0 Comments

iHeart Continues Podcast Power Play

iHeartMedia lives a double life. While the largest terrestrial radio station owner in the U.S., it continues to embrace podcasting. Traditional media companies in this boat historically get tripped up in cannibalization concerns and fumbling execution. But history also advises to eat your own lunch or someone else will. With that historically-validated — but

By |2020-11-09T13:55:32-05:00November 9th, 2020|Categories: Podcast|Tags: , |0 Comments

Building a Sustainable Digital Agency: A Conversation with Sandy Lohr

One of the biggest challenges digital agencies face today, besides COVID-induced economic pressure, is finding differentiation in an automated age. After all, major players like Google and Facebook increasingly are becoming DIY platforms. This puts agencies under growing pressure to compensate with more tools, services, and expertise for small businesses. How do agencies stay

By |2020-10-27T13:52:18-04:00October 22nd, 2020|Categories: Small Business|Tags: , , , |0 Comments

Google Joins the Project Management Fray

This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here.  One core area that Localogy closely tracks is SaaS tools that help SMBs run their

By |2020-10-09T10:11:19-04:00October 9th, 2020|Categories: Operations, Small Business|Tags: , , |0 Comments

Hubspot Moves Up Market with Integrated CRM

Hubspot is targeting the ‘M’ in SMB. Its newest CRM tool caters to mid-market businesses in the 500 headcount range, where cross-functional integrations start to gain complexity. So rather than just sales workflows, it broadens functionality for integrations with system admins and other stakeholders. Announced this week at its Inbound conference, HubSpot Sales Hub

By |2020-10-05T10:28:26-04:00October 5th, 2020|Categories: Small Business|Tags: , |0 Comments

Facebook Business Suite Merges Facebook & Instagram Posting for SMBs

Yesterday Facebook announced a new solution called Facebook Business Suites that provides a number of features designed to make it easier for SMBs to post content across all of Facebook’s apps. COO Cheryl Sanberg made the announcement yesterday on Facebook’s blog. “It allows them to post to Facebook and Instagram at the same time, and

By |2020-09-29T10:08:58-04:00September 28th, 2020|Categories: Social Media|Tags: , |0 Comments

Local Industry Weighs in on the Pros and Cons of Remote Work

We’ve recently been having conversations about remote work with leaders across the Localogy ecosystem. We’ve talked about how the sudden shift to work from home has impacted their businesses, and what they believe will be the longer-term impacts of this sudden shift away from an office-based workplace. A few core notions emerged from these conversations.

By |2020-09-18T10:40:41-04:00September 18th, 2020|Categories: Culture, Operations, Small Business, Work from Home|Tags: , |0 Comments

Funding Watch: The Localogy Global Investment Roundup

Funding Watch is Localogy’s series that tracks funding to SMB-focused startups and tech providers. See the rest of the series here. Things continue to heat up in SMB Saas. For those unfamiliar, this sector is represented by companies that build software tools for small businesses. It’s everything from “front of the house” marketing and customer acquisition tools,

By |2020-08-31T10:37:07-04:00August 26th, 2020|Categories: Small Business|Tags: , |0 Comments

‘Acceleration’ Leaving its Mark, Part II: A Conversation with David Mihm

The COVID-driven acceleration of existing trends was the topic of a post I wrote earlier this week. It was also a central theme in the second installment of Localogy’s LocalAgency video series. This week’s episode features a conversation with digital marketing thought leader David Mihm. David has held senior roles at Moz and ThriveHive. He is currently the

By |2020-09-29T10:51:13-04:00August 22nd, 2020|Categories: Small Business|Tags: |0 Comments
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