Small business operators are much more optimistic about their ability to ride out the pandemic than they were in April. And they are also more bullish on current business conditions and prospects for growing revenue over the coming year. These are a few of the key findings from the Q3 CNBC/SurveyMonkey Small Business Index, released
We’ve now seen Q2 results from Snap, Twitter, Facebook, and Google, which gives us a good sense of how COVID has impacted the online advertising industry. Unlike Q1, which was largely over before shelter-in-place orders kicked in, Q2 occurred entirely during the economic upheaval caused by the pandemic. In mid-July, we reported results from
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here. Online information retrieval over the past decade has slowly evolved from link-centric search results and
Picking up on the financial anxiety of small business owners in the COVID era, AWeber is rolling out a free version of its email marketing software. While timed to help SMBs weather the current crisis, the free product has strategic value beyond the pandemic for AWeber. The new AWeber Free has a 500 subscriber cap, no
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here. Among the growing set of platforms available for SMB marketing, WhatsApp is a sleeping giant
Localogy Insider frequently covers the challenging task brands face in effectively communicating marketing messages in a localized fashion. It’s a tough problem to solve. Particularly so for a brand like Anheuser-Busch InBev, which owns some of the world’s leading beer brands and works with thousands of bars, restaurants, and retail locations all over the
GatherUp, a customer experience SaaS platform, wanted to know if Google’s latest effort to address a key problem with its customer reviews content is finally making a difference. GatherUp looked at a dataset in the insurance category to see if offering reviewers an “attributes” option helped reduce the number of wordless reviews on Google,
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here. Instagram continues to evolve towards a shopping/eCommerce engine. This mostly includes consumer products that are
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we encounter in daily knowledge building. For Localogy original data, see the separate Modern Commerce Monitor™️ series. Over the past two months, we’ve examined Foursquare’s ongoing data on local-commerce foot traffic patterns —
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here. Over the past year, we’ve been speculating about Instagram’s fittingness for SMB marketing. That includes businesses
