Fortunes of Google, Facebook, Amazon Define 2020 Ad Market

We read with considerable interest coverage of eMarketer’s latest forecast for the three amigos of digital advertising – Google, Facebook, and Amazon. We thought it would be helpful to dig a little deeper and provide some additional perspective. In 2019, the combined ad revenues of the three companies were just over $82 billion. This

By |2020-09-29T12:08:55-04:00July 1st, 2020|Categories: Social Media|Tags: , , |0 Comments

Revised 2020 Global Ad Forecast Reflects Shifting Economic Ground

Yesterday, MediaPost’s MediaDailyNews compiled a sample of recent updates to global advertising forecasts. For years, Magna has stood out as one of the most respected of these forecasts. For decades the U.S. media/ad industry would wait to hear from the legendary Bob Coen of McCann-Erickson. We used to rely heavily on Coen’s forecasts to put directory

By |2020-08-03T15:59:49-04:00June 24th, 2020|Categories: Small Business|Tags: , , |0 Comments

Breaking: Facebook to Acquire Giphy for $400 Million

This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here.  Facebook has confirmed that it will acquire iconic gif platform Giphy. Facebook isn’t disclosing the

By |2020-07-10T11:24:22-04:00June 5th, 2020|Categories: Social Media|Tags: , , |0 Comments

The What, Why and How of Google/Apple’s Contact Tracing App

This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here.  By now, you’ve likely heard about Apple and Google’s contact tracing collaboration. It’s historic in

By |2020-07-10T13:35:00-04:00June 5th, 2020|Categories: Operations|Tags: , , |0 Comments

Facebook Accelerates Path to Direct Commerce

This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here.  For the past decade, Facebook has been on a slow & steady path towards facilitating

By |2020-07-10T11:26:12-04:00June 5th, 2020|Categories: Operations, Social Media|Tags: , , |0 Comments

Pinterest Accelerates Path to Direct Commerce

This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here.  Pinterest has always been advantaged by context and user intent. By cultivating quasi-shopping and product

By |2020-07-10T13:38:53-04:00June 5th, 2020|Categories: Operations|Tags: , , |0 Comments
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